| L e a g u e a g a i n s t c a n c e r | 2 0 2 3 |
Humanity
is irreplaceable
/ The confession of chatbot
In Slovakia, march is the taxpaying month. Every taxpayer has right to donate 2% of tax to the NGO of their choice. We wanted them to choose League Against Cancer. Ad campaign highlighting the role of real human in the age of artificial intelligence.
The topic No. 1 in early 2023 was artificial intelligence. While the world was talking about what A.I. can do and where it will replace us, we found something what it can't. It can't be in solidarity. We've discovered that our HUMANITY IS IRREPLACEABLE. That was the main message of our campaign for the non-profit organization League Against Cancer - one of many NGOs trying to apply for the 2% tax donation.
In online world we have targeted taxpayers directly - by joining forces with the biggest bank in the country. The bank's chatbot based on AI, which is destined to help people, has publicly confessed there is something he can't do - to help cancer patients. Because only you can do that. By donating 2% of your taxes to the League Against Cancer NGO.
In online world we have targeted taxpayers directly - by joining forces with the biggest bank in the country. The bank's chatbot based on AI, which is destined to help people, has publicly confessed there is something he can't do - to help cancer patients. Because only you can do that. By donating 2% of your taxes to the League Against Cancer NGO.
case study
tv spot
key visual
CREDITS:
Agency: EFFE Bratislava
Creative Director: Katarína Noskajová
Art Director: Štefan Hellvis Klučka (me)
Copywriter: Katarína Noskajová
Photographer: Ivan Horváth
Agency: EFFE Bratislava
Creative Director: Katarína Noskajová
Art Director: Štefan Hellvis Klučka (me)
Copywriter: Katarína Noskajová
Photographer: Ivan Horváth
Director: Jonáš Karásek
